Define Your Strategic Plan in One Word
A Word to the “Whys” You’re starting 2017 with a whole bunch of New Year’s resolutions for your business, gung-ho about your strategic plan. (Don’t...
2016 in Review: Marketing Tips that Mattered to You
Most-Viewed Blog Posts The data geeks in us love reviewing the year by the numbers. We identify what content was popular and useful to our audience...
What Does Content Development Look Like for B2B Companies?
Technical Writing that Generates Leads One of the first things we discuss with clients after positioning is their content. Content includes blog...
Global Sales Growth: Consider Video for More Meaningful Customer Engagement
Inbound marketing will inevitably expand your company’s geographic reach—the internet is global, after all. It’s important to qualify leads from...
Creating a B2B Marketing Plan that Works
Elements of a Strong Marketing Strategy In our work over the years, we’ve created many marketing plans and inherited dozens more. Most address the...
Improving Optics Marketing & Sales: Photonics West 2017 Short Course
Launch Team Inc. President Michele Nichols will present a short course at the 2017 Photonics West conference to discuss inbound marketing and sales...
Marketing a Medical Device 101
With rising trends in the medical device market such as 3D imaging and telemedicine, the consumer need for information is higher than ever. This...
Better Internal Communication Prevents Product Launch Failure
According to a recent study of new product development, 39% of new product launches failed. Often these failures occur when companies don’t have a...
Building Better Customer Relationships: INBOUND Takeaways Part 2
Last week we reported some of our findings from Hubspot’s INBOUND 2016 conference, including how to succeed using today’s sales model and how to...