Creating a B2B Marketing Plan that Works
Elements of a Strong Marketing Strategy In our work over the years, we’ve created many marketing plans and inherited dozens more. Most address the...
Improving Optics Marketing & Sales: Photonics West 2017 Short Course
Launch Team Inc. President Michele Nichols will present a short course at the 2017 Photonics West conference to discuss inbound marketing and sales...
Marketing a Medical Device 101
With rising trends in the medical device market such as 3D imaging and telemedicine, the consumer need for information is higher than ever. This...
Better Internal Communication Prevents Product Launch Failure
According to a recent study of new product development, 39% of new product launches failed. Often these failures occur when companies don’t have a...
Building Better Customer Relationships: INBOUND Takeaways Part 2
Last week we reported some of our findings from Hubspot’s INBOUND 2016 conference, including how to succeed using today’s sales model and how to...
12 Content Marketing & Sales Lessons Learned at HubSpot's INBOUND 2016
It was Michele, Aimee and Mandy’s turn to attend HubSpot’s INBOUND conference this year in Boston. Each year we send part of our team while the rest...
Effective Marketing for Manufacturers: The New Sales Model
You asked—we answered. Last week, we presented at an event for High Tech Rochester (HTR) and their manufacturing community, and at Optifest,...
Is Voicemail Dead? Helping Your Sales Team Reach Today’s Customers
How many times have you said “I saw you left a voicemail. Haven’t listened to it, but I’m calling you back.”? I have to admit there are a number of...
Getting Early Wins from Your Inbound Marketing Strategy
Many business leaders, particularly in manufacturing and high tech companies, are skeptical of inbound marketing; they think it’s “squishy” and...