How HubSpot and Technical Content increased marketing ROI by 10x
Lumetrics: A Case Study in Content Success Not too long ago, Lumetrics, a Rochester N.Y. based company who makes high-precision thickness measurement...
Inbound Marketing (2)
Sales and Marketing for Business Growth: Q&A from SPIE Photonics West 2018
Though Launch Team has been presenting at Photonics West for the past five years on the topics of sales and marketing, the questions that we are...
Trade Show Follow Up: Why Automated Lead Nurture Is a Must
Scenario: You’ve spent the past three days at a trade show. You were really good about not answering emails on your phone while on the exhibition...
Product Launch & Inbound Strategy: Is the Blog Dead?
Is the blog dead? Marketing gurus have predicted the death of blogging on and off since 2009. In niche industries like optics and photonics, advanced...
INBOUND 2017: Marketing Strategies that Keep Up with Changing Customer Behaviors
Members of the Launch team trekked to Boston recently for INBOUND 2017, HubSpot's annual conference on inbound marketing best practices. It was a few...
Using your HubSpot Dashboard to Make Smarter, Data-Driven Marketing Decisions
I like to start each day by opening up the HubSpot marketing dashboards for each of my client accounts. I take a look at the numbers, the most honest...
5 Questions to Consider When Planning Your Marketing Budget
There's a lot more to budget planning than deciding how much to spend where. For some, it's setting a right-sized investment in marketing to match...
Beer & Blog: Data-Driven Decisions in B2B Sales, with Tom McManus
Tom McManus, CEO of KegWorks, has worked to build a global, multi-channel, multi-brand corporation committed to “everything in the bar except the...
Improving Optics Marketing & Sales: Photonics West 2017 Short Course
Launch Team Inc. President Michele Nichols will present a short course at the 2017 Photonics West conference to discuss inbound marketing and sales...