Marketing Roadmap Tips - Optimize your Google Ad Budget
Tips on Optimizing your Online Advertising Budget According to a recent IDC report of high tech companies, approximately 5% of the total marketing...
Marketing Strategy (18)
B2B High Tech Marketing Budget Allocation For 2013
Tech Marketing Budgets & Trends Earlier this Fall, IDC released their 10th annual CMO Tech Marketing Benchmark Study, highlighting the budget...
Inbound Marketing -- Marketing People LOVE
Marketing People LOVE--Really? Marketing companies talk about appealing to your customers' emotions -- hit them where they live. And it's true: as...
B2B Marketing Strategy – HubSpot Marketing Benchmarks in Focus
Content Drives Website Traffic & Generates Qualified Sales Leads Recently, HubSpot released their marketing benchmark report compiled from results of...
Branding and Identity – Logo Redesign
Changing Your Logo? What You Need to Consider Your logo is the visual connection to your company, your brand. It is the public mark or symbol that...
The Role of PR in your Integrated Marketing Mix
Press Releases: Do they still work? PR has always been considered an important part of an integrated marketing plan. It helps to create awareness and...
Optics and Photonics Industry Needs Marketing, Say Industry Experts
Expert Panel Discusses What Will Drive Optics and Photonics Growth Monday afternoon found me at the Rochester Museum and Science Center with 200...
A Case for Integrated Marketing
Inbound Marketing Takes Hold Having just returned from HubSpot’s #Inbound12 conference in Boston, participants, most of whom are inbound marketing...