Inbound Marketing Basics: Hey, you! A Quick Guide to CTAs
What is a CTA? According to HubSpot, a call-to-action (CTA) is a link or image that drives traffic to a lead-generating landing page, i.e., a webpage...
Marketing Strategy (16)
Improve Your Business Speed on the Treadmill
It's almost summer, and everyone here seems to be training for something. We're active in Rochester's Tour de Cure, we'll be out as a team in the...
Content Marketing: What makes good video? (And why should you care?)
Video: A Mighty Medium There’s no denying that the growth of online video has become a major marketing consideration in the past few years. In...
3 Marketing Tactics You Should Try, and 3 You Should Trash
In our last post we discussed success stories from our Marketing Roundtable at Photonics West. Participants were pleasantly surprised by the success...
Misconceptions that can derail your marketing strategy
Recognizing your own false perceptions The way you think about your business might actually be creating barriers to your success. When talking to...
Social Content Marketing: How to prepare for a Google+ Hangout on Air
Hangouts without the Hang-ups Google’s live webcasting tool, Hangouts on Air, can be a great resource for businesses looking to grow their social...
Advertising Dominating your Marketing Budget? 4 Ad Myths - Busted!
Ad Spend Tips for 2014 It’s nearing that time of year when we help clients plan their marketing budgets for the coming year. It’s during this time...
Marketing Ideas: Printed Marketing Materials & Trends
The Changing Face of Print An interview with JP Midgley, CEO of Avalon Document Services For a while, many companies were charging full-speed ahead...
Brand Identity: Alternatives to traditional promotion
Thinking Outside the Box In April, we talked about some outdated marketing materials and practices that might be holding your business back. Now...