Marketing Tip of the Week: Segment Your Email List [Video]
Did you know that narrowly focused emails drive 18 times the revenue of broadcast email? Each week, we share a quick tip for marketing success on our...
Marketing Strategy (15)
Marketing Tip of the Week: Finding Your Sweet Spot [Video]
What are you customers like? Narrowing down your target audience will help you find your place to break through the competition. Each week, we share...
When is a Marketing Retainer the Right Choice? [Infographic]
Retainers vs. Project-Based Arrangements Considering the next big step in your marketing plan? Marketing retainers offer 25-30% more bang for your...
Marketing Tactics to Start and Stop – U.S. Manufacturers’ Roundtable
As important as it is to increase marketing activity and try new tactics, it’s just as critical to retire the worn-out or less effective ones. Doing...
When and How Should You Outsource Marketing?
As you grow your company, you will likely need to re-evaluate certain roles and responsibilities. Approaches that worked at first might no longer be...
Can I quote you on that? A B2B sales guide to customer testimonials
Product reviews have become crucial in the online marketplace, sometimes outweighing other marketing messaging. Both digital buyers and...
The Value of Patents in Your Marketing Strategy
How Patents Become Selling Points “Research indicates that about 70% to 80% of a company’s market capitalization comes in the form of intangible...
Marketing & Sales Alignment: A Prerequisite for Effective Lead Generation
Why is no one following up on my sales leads? Your lead generation activities can result in hundreds of leads. Whether these leads are generated...
Inbound Marketing Basics: Do this! A Quick Guide to Landing Pages
What is a landing page? A landing page is a webpage where your visitors “land” or are directed after clicking a call-to-action (e.g. a banner ad,...