Marketing Budget Planning — 8 Things We’re Budgeting for in 2016
When I sit down to develop my marketing budget for the coming year, I begin by looking at what worked and what didn’t during the past year. I review...
Marketing Strategy (13)
Marketing Tip of the Week: When to Write a Press Release [Video]
Are you feeling newsworthy about something? Consider a press release to increase visibility and crediblity. Each week, we share a quick tip for...
Marketing Tip of the Week: Pay Attention to Market Positioning [Video]
Give prospects a clear and compelling reason to approach you through differention. Each week, we share a quick tip for marketing success on our...
Marketing Tip of the Week: Don't Fear Competitor Creepers on LinkedIn [Video]
Don't fear those competitor creepers wanting your prospect list - and here's why. Each week, we share a quick tip for marketing success on our...
Marketing Tip of the Week: Incorporate Touch in Your Marketing Strategy [Video]
As our company rebranded to Launch Team, see how we utilized touch into our branding materials to reflect how we do marketing. Each week, we share a...
Marketing Tip of the Week: Do's and Don'ts for Trade Show Booth Staffers [Video]
From greetings to phone usage, we have some quick tips to make you more successful at your booth. Each week, we share a quick tip for marketing...
Manufacturing Market Outlook: The Double Whammy
If your sales numbers slumped in August, you're not alone. The Purchasing Managers Index showed the most dramatic dip in U.S. manufacturing sales in...
Marketing Tip of the Week: Promote Trade Show Visits through Social Media [Video]
Before a trade show visit, don't overlook social media as a way to get the word out about your upcoming attendance. Each week, we share a quick tip...
Marketing Tip of the Week: Get the Most from Your Team [Video]
Be confident in your team to do the work - and do it well! Each week, we share a quick tip for marketing success on our YouTube and Instagram...