Marketing Strategy (17)
Marketing Success - 3 Mindsets and How to Make the Most of Them
'Camp' Counseling Every company is different, but in our work with high tech companies, we have seen and helped three distinct camps or...
Tradeshow Marketing - Best practices for tradeshow lead follow-up
Conversations to Conversions Talk is cheap. You could have many promising conversations at tradeshows you attend, but those will mean nothing if you...
3 Lessons Learned from Customer Marketing Strategy Sessions
The Power of Planning We’ve learned from experience that all too often, business planning takes place on the run – or not at all. People are busy and...
Michele Nichols to Teach Marketing Strategy to Optics Industry Group
PLS President Michele Nichols to Teach Marketing Workshop at 2013 SPIE Photonics West Conference Rochester, NY (PRWEB) January 03, 2013
5 Questions to Answer for Effective Content Marketing
What is Quality Content? There has been considerable buzz lately about the importance of creating quality content as a way to attract and qualify...
Google+ and Your High Tech Marketing Strategy
Google+: A rundown Although it has been criticized as a too-little-too-late competitor to Facebook, a year and a half after its launch, Google+...
Marketing Roadmap Tips - Optimize your Google Ad Budget
Tips on Optimizing your Online Advertising Budget According to a recent IDC report of high tech companies, approximately 5% of the total marketing...