The Role of PR in your Integrated Marketing Mix
Press Releases: Do they still work? PR has always been considered an important part of an integrated marketing plan. It helps to create awareness and...
Marketing Strategy (19)
Optics and Photonics Industry Needs Marketing, Say Industry Experts
Expert Panel Discusses What Will Drive Optics and Photonics Growth Monday afternoon found me at the Rochester Museum and Science Center with 200...
A Case for Integrated Marketing
Inbound Marketing Takes Hold Having just returned from HubSpot’s #Inbound12 conference in Boston, participants, most of whom are inbound marketing...
Does Email Marketing Still Work?
Does Email Marketing Still Work? Email marketing is passé. Business people are inundated with so much email. The chance of getting their attention is...
Mental Biases that Derail B2B Marketing Strategy
Are Mental Biases Derailing Your Corporate Strategy? The presidential debate has spent a lot of airtime on something we businesspeople already know:...
In Quest for Qualified Sales Leads
Generate Qualified Sales Leads In a recently released Marketing Sherpa benchmark report on Lead Generation, two charts in the report excerpt caught...
Foundational Marketing Assets: Corporate Photography
An Overlooked Brand Asset Good photography is a core marketing asset when it comes to presenting a company to prospective and existing customers—it...
PLS Launch Solutions & OptoIQ Announce Marketing In Photonics Blog
New Optics Marketing Blog OptoIQ, a leading digital media source for news and research in optics, photonics and imaging technologies, announces a new...
What's the Leader's Role in Marketing Success?
In our experience working with newly minted entrepreneurs to seasoned pros, the success of marketing strategy starts with company leaders. Good...