Trade Show Planning: Activities for Better ROI
If you are new to trade show exhibiting, haven’t exhibited in awhile, or want to validate your trade show planning approach, read our practical Trade...
Marketing Strategy (20)
Sales Pipeline - What's behind the B2B deal size decline?
Sales Pipeline Under Pressure? In a recent MarketingSherpa research article, we learn that the average deal size for B2B companies declined in 2011...
B2B Marketing Tactics in the Economic Downturn
Marketing Tactics in the Economic Downturn Sometimes our biggest threats are our greatest opportunities. Those who embrace change can grow innovate,...
Bright Ideas for Brand Building in a Tough Economy
Winning in a Tough Economy In our B2B marketing and communications work with optics, advanced manufacturers, and other high technology industries,...
Welcome to Our Position! - A B2B Marketing Resource Blog
Welcome to the inaugural posting of the PLS blog. In marketing and software development, like much of life, everything changes, but lots stays the...