Navigating Competitive Landscapes in 2025
In today’s volatile market, understanding your competitive landscape isn’t just a strategic advantage—it’s a survival skill. Whether you're facing...
Sometimes our biggest threats are our greatest opportunities. Those who embrace change can grow innovate, streamline and expand markets. As companies look to cut costs and optimize marketing spend, it pays to look at others’ plans for the new year:
Our Advice?
Spend precious resources on what works, and eliminate or simplify what doesn’t. Here’s how:
- Website stats like unique visits per month
- Number of new contacts in your database
- Source of your last 10 deals
- What’s outdated or off-target?
- What can be reused or repurposed?
- What’s your best sales vehicle (web ad campaign, tradeshow/event)?
- What’s used inconsistently?
In today’s volatile market, understanding your competitive landscape isn’t just a strategic advantage—it’s a survival skill. Whether you're facing...
Editor's note: This article was originally published in 2019. This is a good reminder that everything changes, and nothing changes. There are...
Ways to Stretch Marketing Budgets with Grant Funding In a time of economic uncertainty, you need marketing more than ever to hit your goals, but like...