Marketing Tip of the Week: Consider This Before Selling Custom Solutions [Video]
MTOTW #32: You’ve successfully launched a range of products and expanded into new markets, and you’ve decided your next step is offering custom...
Marketing Tip of the Week: Avoid These 5 Common Sales Mistakes [Video]
MTOTW #31: The majority of high tech buyers prefer to sell themselves on a purchase before contacting your salespeople. But once they do reach out,...
Marketing Tip of the Week: Top 3 Takeaways from Customer Interviews [Video]
Here are our three biggest takeaways from 2015’s manufacturing customer interviews. Each week, we share a quick tip for marketing success on our...
Marketing Tip of the Week: Corporate Positioning – Create an Actionable Marketing Plan [Video]
Our third, and final, step in the positioning strategy. Each week, we share a quick tip for marketing success on our YouTube and Instagram channels....
A Competitive Landscape All Covered with Cheese
Fromage Frenemies Recently I was at my local mall’s food court waiting for a grilled cheese when I noticed that an employee dressed in the uniform of...
Marketing Tip of the Week: Corporate Positioning – Identify Your Competitive Sweet Spot [Video]
Our next step in the positioning strategy. Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us...
One Wheel, Four Wisdoms – Lessons from Unicycle Guy
Though the gentleman that rides a unicycle through my neighborhood isn’t wearing a Darth Vader costume like the guy in Portland, he has still...
Launch Team Helps Deliver Lighting, Medical Supplies to Those In Need
The Gift of Good Health The Launch Team spent yesterday afternoon sorting donated medical supplies with InterVol, a humanitarian organization...
Marketing Tip of the Week: Start the Positioning Process with a Marketing Assessment [Video]
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you...