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Marketing Tip of the Week: Top 3 Takeaways from Customer Interviews [Video]

Here are our three biggest takeaways from 2015’s manufacturing customer interviews. Each week, we share a quick tip for marketing success on our...

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Marketing Tip of the Week: Corporate Positioning – Create an Actionable Marketing Plan [Video]

Our third, and final, step in the positioning strategy. Each week, we share a quick tip for marketing success on our YouTube and Instagram channels....

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A Competitive Landscape All Covered with Cheese

Fromage Frenemies Recently I was at my local mall’s food court waiting for a grilled cheese when I noticed that an employee dressed in the uniform of...

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Marketing Tip of the Week: Corporate Positioning – Identify Your Competitive Sweet Spot [Video]

Our next step in the positioning strategy. Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us...

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One Wheel, Four Wisdoms – Lessons from Unicycle Guy

Though the gentleman that rides a unicycle through my neighborhood isn’t wearing a Darth Vader costume like the guy in Portland, he has still...

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Launch Team Helps Deliver Lighting, Medical Supplies to Those In Need

The Gift of Good Health The Launch Team spent yesterday afternoon sorting donated medical supplies with InterVol, a humanitarian organization...

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Marketing Tip of the Week: Start the Positioning Process with a Marketing Assessment [Video]

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you...

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Marketing Tip of the Week: Don't Ignore This Email Type in Your Email Marketing Strategy [Video]

Companies who utilize email marketing programs generate 50% mores sales-ready leads. Each week, we share a quick tip for marketing success on our...

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Medtech Conference Season — An Outlook on Medical Device & Manufacturing

Michele Nichols, President of Launch Team, Inc. and Amy Castronova, President of Novatek Communications, are teaming up again this fall to bring you...

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