Avoid Trade Show Burnout — Get Off-Site at Photonics West
This year's Photonics West conference promises to be jam-packed with new product exhibits, technical presentations, business courses and meetings...
Marketing Tip of the Week: Consider Growth Stage When Developing Your Marketing Strategy [Video]
MTOTW #34: Your company’s lifecycle stage is an important driver of your marketing strategy.
Catch Us at These 2016 Events for High Tech Marketing Tips
We're starting off 2016 on the road, meeting with top CEOs from around the world, sharing insights and learning. Catch us at:
Marketing Tip of the Week: Expand Your Trade Show Marketing Metrics [Video]
How do you measure trade show success? Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there...
Touch Is The 4th Dimension: Why Print Marketing Still Matters in 2016
Collateral has become something of a dirty word around the Launch office. When customers ask us for a brochure, it’s often because they feel like...
Marketing Tip of the Week: Consider This Before Selling Custom Solutions [Video]
MTOTW #32: You’ve successfully launched a range of products and expanded into new markets, and you’ve decided your next step is offering custom...
Marketing Tip of the Week: Avoid These 5 Common Sales Mistakes [Video]
MTOTW #31: The majority of high tech buyers prefer to sell themselves on a purchase before contacting your salespeople. But once they do reach out,...
Marketing Tip of the Week: Top 3 Takeaways from Customer Interviews [Video]
Here are our three biggest takeaways from 2015’s manufacturing customer interviews. Each week, we share a quick tip for marketing success on our...
Marketing Tip of the Week: Corporate Positioning – Create an Actionable Marketing Plan [Video]
Our third, and final, step in the positioning strategy. Each week, we share a quick tip for marketing success on our YouTube and Instagram channels....