Questions B2B Deep Tech Companies Should Ask When Choosing a Fractional CMO Agency
B2B deep tech marketing has a few realities that make picking an agency feel high stakes: technology learning curve, experience in marketing...
MTOTW #34: Your company’s lifecycle stage is an important driver of your marketing strategy.
We recently presented a webinar for SPIE in which we discussed marketing and sales strategies for optics and photonics companies during various phases of growth.
For example, during the initial product launch, your priorities will include customer interviews, keyword research, and market positioning. During a period of rapid expansion, you’ll need to focus on customer retention and communication with new audiences such as shareholders.
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Want more tips and best practices for different stages of company growth? Download our guide, Lifecycle of a Tech Company.
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