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Updated 2026 FABTECH is North America’s largest metal forming, fabricating, welding, and finishing event—and offers a fascinating and forward-looking...
MTOTW #34: Your company’s lifecycle stage is an important driver of your marketing strategy.
We recently presented a webinar for SPIE in which we discussed marketing and sales strategies for optics and photonics companies during various phases of growth.
For example, during the initial product launch, your priorities will include customer interviews, keyword research, and market positioning. During a period of rapid expansion, you’ll need to focus on customer retention and communication with new audiences such as shareholders.
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Want more tips and best practices for different stages of company growth? Download our guide, Lifecycle of a Tech Company.
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