Building Your Marketing Team: When to Choose a B2B Marketing Agency
Marketing for complex technologies can be challenging when each market and technical buyer engages differently, especially if your company relies on...
MTOTW #34: Your company’s lifecycle stage is an important driver of your marketing strategy.
We recently presented a webinar for SPIE in which we discussed marketing and sales strategies for optics and photonics companies during various phases of growth.
For example, during the initial product launch, your priorities will include customer interviews, keyword research, and market positioning. During a period of rapid expansion, you’ll need to focus on customer retention and communication with new audiences such as shareholders.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Have a question or request for a future tip? Let us know.
Want more tips and best practices for different stages of company growth? Download our guide, Lifecycle of a Tech Company.
Q1 Industry Lookback, and How to Capitalize in Q2
“Gangbusters.” That’s how one photonics industry client put their Q1 results. Leads are up, quoting and bookings are up. While life sciences and...
40 Ideas on the Future of B2B Marketing
As Launch Team celebrates its 40th anniversary, we are reflecting on all the changes in marketing strategy to reach niche technology markets.