Photonics West Prep: A Conversation with SPIE's Jeff Nichols
The goal of Photonics West isn't simply to showcase products. It's to bring people together, start conversations, and build relationships that lead...
MTOTW #34: Your company’s lifecycle stage is an important driver of your marketing strategy.
We recently presented a webinar for SPIE in which we discussed marketing and sales strategies for optics and photonics companies during various phases of growth.
For example, during the initial product launch, your priorities will include customer interviews, keyword research, and market positioning. During a period of rapid expansion, you’ll need to focus on customer retention and communication with new audiences such as shareholders.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Have a question or request for a future tip? Let us know.
Want more tips and best practices for different stages of company growth? Download our guide, Lifecycle of a Tech Company.
Marketing Budget Planning for 2027
As organizations plan for 2027, the question isn't whether to invest in marketing. It's where those investments will make the greatest impact. ...
