Marketing Tip of the Week: Delight Your Key Customers [Video]
After you've attracted, converted, and closed customers, the final step is to delight them. Learn here how to maintain that positive relationship...
Marketing Budget Planning — 8 Things We’re Budgeting for in 2016
When I sit down to develop my marketing budget for the coming year, I begin by looking at what worked and what didn’t during the past year. I review...
Marketing Tip of the Week: When to Write a Press Release [Video]
Are you feeling newsworthy about something? Consider a press release to increase visibility and crediblity. Each week, we share a quick tip for...
Medical Device Launch — Creating Competitive Advantage with Product Positioning
Michele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to...
Medtech Conference Season — Differentiating Through Usability
Michele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to...
Marketing Tip of the Week: Pay Attention to Market Positioning [Video]
Give prospects a clear and compelling reason to approach you through differention. Each week, we share a quick tip for marketing success on our...
Trends and Challenges in Medical Device Marketing and Sales
Michele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to...
Marketing Tip of the Week: Don't Fear Competitor Creepers on LinkedIn [Video]
Don't fear those competitor creepers wanting your prospect list - and here's why. Each week, we share a quick tip for marketing success on our...
Marketing Tip of the Week: Incorporate Touch in Your Marketing Strategy [Video]
As our company rebranded to Launch Team, see how we utilized touch into our branding materials to reflect how we do marketing. Each week, we share a...