Our white paper writing guide can help you create winning content. Download it now.
Marketing Tip of the Week: What Makes A Good Technical White Paper? [Video]
Katie Steelman Thu, Feb 04, 2016
Many of the company's we work with have technology as their differentiator. White papers can enhance this differentiator through content marketing.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
MTOTW #36: White papers, as part of a content marketing strategy, are a great way to attract technical buyers and generate leads. But what makes a good white paper? Here are a few things to keep in mind. Read more of our Technical Content Development Tips.
Have a question or request for a future tip? Let us know in the comments.

Launch Team offers new AI and GEO Assessment
Get a Competitive Edge with Comprehensive AI & GEO Insights If you are beginning to notice an erosion in organic traffic and leads, it may be time to...

Applying the 80/20 Strategy in Advanced Manufacturing
Updated on 6/10/24 The 80/20 rule or Pareto principle, is a long-standing business strategy that a lot of companies are applying right now to...

6 Apps to Help You Capture Leads at Trade Shows
CES, Photonics West, and other industry trade shows are just around the corner. Deciding how you will collect and manage leads is an important part...