Marketing Tip of the Week: What Makes A Good Technical White Paper? [Video]

Katie Steelman Thu, Feb 04, 2016

Inbound Marketing Marketing Strategy Content Development

Many of the company's we work with have technology as their differentiator. White papers can enhance this differentiator through content marketing.

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

MTOTW #36: White papers, as part of a content marketing strategy, are a great way to attract technical buyers and generate leads. But what makes a good white paper? Here are a few things to keep in mind. Read more of our Technical Content Development Tips.

Have a question or request for a future tip? Let us know in the comments.

Our white paper writing guide can help you create winning content. Download it now.

2026 State of B2B Technical Sales

Michele Nichols: Wed, Jul 08, 2026

Founder of Salescycle, Joe Delfino, shares how modern sales is about investing in people {% module_block module...

Business Insights Sales

Semiconductor State of the Market 2026

Michele Nichols: Tue, Jun 30, 2026

Key Takeaways: The semiconductor market is entering a production-scale growth phase, driven by AI infrastructure and advanced packaging. US fab...

Business Insights Semiconductor

How to Maximize Efficiency of a Small B2B Sales Team in 7 Steps

Nate Fuller: Tue, Jun 02, 2026

Updated June 2026 Whether you’re a startup working through a product launch or a large enterprise operating a small division, there will probably...

Inbound Marketing Internal Communication Sales