Marketing Tip of the Week: What Makes A Good Technical White Paper? [Video]

Katie Steelman Thu, Feb 04, 2016

Inbound Marketing Marketing Strategy Content Development

Many of the company's we work with have technology as their differentiator. White papers can enhance this differentiator through content marketing.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

MTOTW #36: White papers, as part of a content marketing strategy, are a great way to attract technical buyers and generate leads. But what makes a good white paper? Here are a few things to keep in mind. Read more of our Technical Content Development Tips.

Have a question or request for a future tip? Let us know in the comments.

Our white paper writing guide can help you create winning content. Download it now.

Get the Guide
Questions B2B Deep Tech Companies Should Ask When Choosing a Fractional CMO Agency

Questions B2B Deep Tech Companies Should Ask When Choosing a Fractional CMO Agency

Preethi Mangadu: Thu, May 07, 2026

B2B deep tech marketing has a few realities that make picking an agency feel high stakes: technology learning curve, experience in marketing...

Marketing Strategy Fractional CMO
Read More
Building Your Marketing Team: When to Choose a B2B Marketing Agency

Building Your Marketing Team: When to Choose a B2B Marketing Agency

Michele Nichols: Fri, May 01, 2026

Marketing for complex technologies can be challenging when each market and technical buyer engages differently, especially if your company relies on...

Marketing Strategy
Read More
Q1 Industry Lookback, and How to Capitalize in Q2

Q1 Industry Lookback, and How to Capitalize in Q2

Michele Nichols: Tue, Apr 28, 2026

“Gangbusters.” That’s how one photonics industry client put their Q1 results. Leads are up, quoting and bookings are up. While life sciences and...

Business Insights Marketing Strategy
Read More