Marketing Tip of the Week: What Makes A Good Technical White Paper? [Video]


Many of the company's we work with have technology as their differentiator. White papers can enhance this differentiator through content marketing.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.


MTOTW #36: White papers, as part of a content marketing strategy, are a great way to attract technical buyers and generate leads. But what makes a good white paper? Here are a few things to keep in mind. Read more of our Technical Content Development Tips.

Have a question or request for a future tip? Let us know in the comments.


Our white paper writing guide can help you create winning content. Download it now.

Get the Guide

Building Brand Awareness in 2025

Building Brand Awareness in 2025

Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...

Read More
2025 Product Launch Trends and Challenges

2025 Product Launch Trends and Challenges

Why Even Innovation Powerhouses Struggle to Launch Breakthrough Products (and How to Fix It) In recent years, product launches have slowed. Even...

Read More
Marketing KPIs & Benchmarks for 2025

Marketing KPIs & Benchmarks for 2025

We work with B2B leaders every day who have extensive marketing data, but don't know what to make of it. It's hard to know you're on track to meet...

Read More