Lead Generation: How One Blog Post Drives 27% of Total Web Traffic, Over 50% of Leads
You’ve probably heard that quality content will serve as a magnet to attract visitors to your website. Once on your site, the visitor will (ideally)...
Inbound Marketing (6)
Content Marketing: Barriers and Wins from the Agency Perspective
The Content Marketing Conundrum In a June 2014 study of 111 marketing agencies, the two emerging trends may not shock you:
Improve Marketing and Sales Alignment with Metrics
Keep It Simple with Key Metrics In our previous post, we discussed some ways that your marketing and sales teams can work together to improve lead...
Launch Solutions Team Member Attains HubSpot COS Design Certification
Congratulations to PLS Web Design Specialist Beth Shope for achieving HubSpot COS Design Certification! Beth completed approximately 20 hours of...
Marketing & Sales Alignment: A Prerequisite for Effective Lead Generation
Why is no one following up on my sales leads? Your lead generation activities can result in hundreds of leads. Whether these leads are generated...
Inbound Marketing Basics: Do this! A Quick Guide to Landing Pages
What is a landing page? A landing page is a webpage where your visitors “land” or are directed after clicking a call-to-action (e.g. a banner ad,...
Inbound Marketing Basics: Hey, you! A Quick Guide to CTAs
What is a CTA? According to HubSpot, a call-to-action (CTA) is a link or image that drives traffic to a lead-generating landing page, i.e., a webpage...
Content Marketing: What makes good video? (And why should you care?)
Video: A Mighty Medium There’s no denying that the growth of online video has become a major marketing consideration in the past few years. In...
'Eye Contact' in Social Media: Preserving The Human Element
Growing up my parents instilled (forced) their kids into social situations to teach us how to interact with adults. I remember a lot of firm...