Beer & Blog: Company Rebranding from a Legal Perspective
Ever wished you could have a beer with a team of lawyers to pick their brains on things you should be considering as your company grows? We did just...
Branding and Identity (3)
Marketing Tip of the Week: Three Naming Tips for a Successful Rebrand or Startup [Video]
MTOTW #47: Lately we’ve been brainstorming names for clients who are either starting new ventures or branching out into new markets. If you’re...
Brand Management — Why Your Company Should Be Monitoring Social Media
The Need for Brand Monitoring We’re all familiar with the saying “any publicity is good publicity.” People are talking about your company, which...
Marketing Tip of the Week: Get Creative with Company Branding [Video]
MTOTW #42: From taglines to co-branding, here are a few tips for establishing your corporate identity.
Best and Worst of the Photonics West 2016 Exhibition Floor
According to my pedometer, I covered over 20,000 steps on the Photonics West trade show floor this week, and though that’s certainly not enough to...
Touch Is The 4th Dimension: Why Print Marketing Still Matters in 2016
Collateral has become something of a dirty word around the Launch office. When customers ask us for a brochure, it’s often because they feel like...
Marketing Tip of the Week: Incorporate Touch in Your Marketing Strategy [Video]
As our company rebranded to Launch Team, see how we utilized touch into our branding materials to reflect how we do marketing. Each week, we share a...
Marketing Tip of the Week: Get the Most from Your Team [Video]
Be confident in your team to do the work - and do it well! Each week, we share a quick tip for marketing success on our YouTube and Instagram...
Why We Do This
I'm boarding a plane for San Francisco. A long month is behind us, and a long week in front of me. Launch Solutions is teaching and presenting and...