Blogging: The MVP of the Marketing Short-Game and Long-Game
Bringing Customers to You Blogging has been recognized for years as an important aspect of any marketing campaign. For Launch Team clients, the most...
The Best and Worst of Photonics West 2017
Booth design isn’t the only thing that can make or break a company’s trade show presence. Engaged, knowledgeable staff members who are eager to share...
Aligning Sales, Marketing & Customer Service: What Not to Do
According to a recent Gallup report, only 29% of B2B customers are engaged or feel a strong connection with the companies they buy from. Often a lack...
Trade Show Strategy: The Best and Worst of SPIE Optics + Photonics 2016
Optics + Photonics is a well-executed conference set in the beautiful city of San Diego. The weeklong event is known for its technical presentations...
Sales & Marketing Alignment – 4 Roadblocks to Inbound Sales Lead Follow-up & How to Get Past Them
When a tree falls in a forest and there is no one around to hear it... Marketing can generate hundreds or thousands of leads through brilliant...
Is HubSpot Worth It? The Answer Your CEO Doesn't Want to Hear
You’re nine months into a one-year contract with HubSpot, and suddenly your CEO has noticed the quarterly charge on the corporate card. He seems to...
When Jury Duty Brings Your Business to a Standstill
A Lesson in the Value of Cross-Training Could the absence of one key team member cause your sales or operations to grind to a stop?
Four Critical Missteps Established Companies Should Avoid When Entering a New Market
Well established companies face a unique set of challenges when entering a new market. Although these companies have already proven their ability to...
15 Signs Your Marketing Strategies are Old-School
Typewriters, boom boxes, floppy disks. What we thought would never be replaced, well, have been. Technology and media are constantly changing, and...