Best and Worst of the Photonics West 2016 Exhibition Floor
According to my pedometer, I covered over 20,000 steps on the Photonics West trade show floor this week, and though that’s certainly not enough to...
A Competitive Landscape All Covered with Cheese
Fromage Frenemies Recently I was at my local mall’s food court waiting for a grilled cheese when I noticed that an employee dressed in the uniform of...
One Wheel, Four Wisdoms – Lessons from Unicycle Guy
Though the gentleman that rides a unicycle through my neighborhood isn’t wearing a Darth Vader costume like the guy in Portland, he has still...
Marketing Budget Planning — 8 Things We’re Budgeting for in 2016
When I sit down to develop my marketing budget for the coming year, I begin by looking at what worked and what didn’t during the past year. I review...
The Uncertain World of Google Updates: Why Phantom 2 Has Left Us Uneasy
A Search Update That's Shaking Things Up from the Shadows When we heard about Mobilegeddon we prepared our clients, checking their competitors’...
When is a Marketing Retainer the Right Choice? [Infographic]
Retainers vs. Project-Based Arrangements Considering the next big step in your marketing plan? Marketing retainers offer 25-30% more bang for your...
New Evidence Points to Marketing Value of SEO and Paid Search
“Just Google It” We often conduct interviews with our customers’ customers as part of our marketing assessment. These interviews provide valuable...
Can I quote you on that? A B2B sales guide to customer testimonials
Product reviews have become crucial in the online marketplace, sometimes outweighing other marketing messaging. Both digital buyers and...
Marketing & Sales Alignment: A Prerequisite for Effective Lead Generation
Why is no one following up on my sales leads? Your lead generation activities can result in hundreds of leads. Whether these leads are generated...