Building Your Team through New Capabilities in Sales Process & B2B Marketing Strategy
You may have seen our recent announcement that Launch Team has acquired One Down Consulting Group. It has come together fast, but was a long time in...
Sales (3)
Marketing Metrics Play a Role in Marketing & Sales Alignment
I often hear from companies that their marketing team collects data for data's sake—that they are mired in the minutia of marketing analytics, which...
Do You Need a Salesforce.com Implementation Partner or a Consultant?
One of the main decisions an Executive has to make regarding Salesforce.com is who is going to implement and support your solution. I have been in...
Are You Ready for Salesforce Lightning?
Salesforce.com has been talking about Lightning for over a year. It is on the way, and now is the time to start planning for it.
Salesforce Named #1 in CRM Applications
When Salesforce began in a San Francisco apartment 18 years ago, who would have imagined that today more than 150,000 customers would trust...
The CEO as Sales Manager: Asking the Right Questions
In growing small and mid-sized companies, the CEO is often the company’s best salesperson. As the company grows, so does the sales team, but the CEO...
Entrepreneur to Entrepreneur: Scalable Sales & Marketing Models
At a recent panel discussion, I was asked to share experiences in sales and marketing with an audience of Entrepreneurs’ Organization accelerator...
How to Sell to Medical Device Companies
Opportunities and Challenges For optics and other component manufacturers, medical devices represent a strong opportunity—especially for those who...
5 Tips to Improve Your Trade Show ROI
Occasionally we hear companies say that attending or exhibiting at trade shows brought them little ROI. The first question we ask is, “How many...