Why Brand Development is Necessary for Product Launch
Launching a company or product is an exciting endeavor. You’ve developed a solution to an unfulfilled consumer need, and you’re ready to share it...
Positioning
Change is Coming: The Role of Executives in Change Management
“Change is coming”--it's a bit of a troupe. After the world-changing experience of the COVID pandemic, frequent, rapid change in business has become...
Change Management and Digital Transformation: Tips for Success
Digital transformation today is taking place at a pace that is 20-25x faster than pre-2020. Changing at unprecedented speed comes with inherent risk,...
Mergers & Acquisitions: Communication Strategy for a Smooth Transition
Mergers and acquisitions present challenges to even the most seasoned leadership teams. Executing a strong and organized communications plan—one that...
When Should You Outsource? How to Identify Core Competencies
In an evolving technological landscape and uncertain year for the economy, understanding your company’s core competencies can help you quickly and...
Pandemics and Product Launches: How to Effectively Go to Market in a Changing World
Effective product launches and rebrands are thoroughly planned out according to specific timelines – the best time to announce the name, events with...
Extended Reality: An Overview of Augmented, Virtual, & Mixed Reality
Extended reality is the umbrella term for all real-and-virtual combined environments and human-machine interactions generated by computer technology....
B2B Corporate Positioning: Start at the Beginning
Corporate positioning is one of the most important ingredients in establishing a company’s position in the marketplace. However, it’s often...
Reaching Your Customers' Customers: Market Outlook in Additive Manufacturing & Automation
FABTECH in Chicago represents some of the fastest growing segments in U.S. manufacturing today, including laser marking and automation. Attendees are...