Looking Back at XPONENTIAL 2017: UAV Market Trends and Implications
Last spring, Michele Nichols and Aimee Schenck attended AUVSI XPONENTIAL, the prominent unmanned vehicle conference and exhibit, where some of our...
Positioning (2)
Commercial Autonomous Aircraft Market: Three Lessons on Customer Research
In our last post, we discussed the growing interest in commercial applications for compact unmanned aircraft, or drones. Imaging, in particular,...
Emerging Market Strategy: Market Positioning for UAV
Just back from SPIE’s Defense & Commercial Sensing (DCS) conference in Anaheim, and preparing for XPONENTIAL in Dallas next month, we’re noticing...
Four Critical Missteps Established Companies Should Avoid When Entering a New Market
Well established companies face a unique set of challenges when entering a new market. Although these companies have already proven their ability to...
Marketing Tip of the Week: Corporate Positioning – Create an Actionable Marketing Plan [Video]
Our third, and final, step in the positioning strategy. Each week, we share a quick tip for marketing success on our YouTube and Instagram channels....
A Competitive Landscape All Covered with Cheese
Fromage Frenemies Recently I was at my local mall’s food court waiting for a grilled cheese when I noticed that an employee dressed in the uniform of...
Marketing Tip of the Week: Corporate Positioning – Identify Your Competitive Sweet Spot [Video]
Our next step in the positioning strategy. Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us...
Marketing Tip of the Week: Start the Positioning Process with a Marketing Assessment [Video]
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you...
Medical Device Launch — Creating Competitive Advantage with Product Positioning
Michele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to...