Marketing ROI - How to Tell if Your Email Marketing is Working
Does email marketing still work? It's a recurring question we hear from our customers and the short answer is YES, if done well. An effective email...
Sales Pipeline - What's behind the B2B deal size decline?
Sales Pipeline Under Pressure? In a recent MarketingSherpa research article, we learn that the average deal size for B2B companies declined in 2011...
Optics Marketing Review: Booth Review at Photonics West 2012
Booth Review: From the Trade Show Floor Industry tradeshows are a lot like a trip to the mall: it's an assault on the senses, and the difference in...
Social Media's role in B2B Marketing
How are B2B companies using social media? Wondering what the “cool kids” are doing? Wondering how social media really relates to your business?...