Inbound Marketing Basics: Hey, you! A Quick Guide to CTAs
What is a CTA? According to HubSpot, a call-to-action (CTA) is a link or image that drives traffic to a lead-generating landing page, i.e., a webpage...
PLS Launch Solutions Participates in 2014 Corporate Challenge
On May 29, the Launch Solutions team, donning brand new PLS hoodies, flocked to the RIT campus to run in the 24th annual J.P.Morgan Chase Corporate...
Spring 2014 Tradeshows and Conferences - Are you ready?
Spring is finally here, and with it comes new opportunities to connect with your customers. Launch Solutions is working hard to help clients prep for...
Content Marketing and Technical Content Development Tips
Challenges of Technical Content Development Because we work primarily with high tech companies whose differentiation is their technology, sometimes...
Trade Show Trip Tracker [Download] — For Better Trade Show Planning
Most of our clients attend at least one industry tradeshow every year. Trade shows can be a great way for them to meet new prospects and leads, learn...
Content Marketing: What makes good video? (And why should you care?)
Video: A Mighty Medium There’s no denying that the growth of online video has become a major marketing consideration in the past few years. In...
Join Launch Solutions at SPIE Photonics West 2014
SPIE Photonics West
Launch Solutions Earns HubSpot Certification for 2014
We are pleased to announce that Beth Shope, Katie Steelman and John Veckerelli have successfully completed HubSpot Inbound Certification! To be...
Social Content Marketing: How to prepare for a Google+ Hangout on Air
Hangouts without the Hang-ups Google’s live webcasting tool, Hangouts on Air, can be a great resource for businesses looking to grow their social...