Does Email Marketing Still Work?
Does Email Marketing Still Work? Email marketing is passé. Business people are inundated with so much email. The chance of getting their attention is...
In Quest for Qualified Sales Leads
Generate Qualified Sales Leads In a recently released Marketing Sherpa benchmark report on Lead Generation, two charts in the report excerpt caught...
PLS Launch Solutions Team Runs the 2012 Corporate Challenge
May 31, 2012, Rochester, NY
PLS Launch Solutions & OptoIQ Announce Marketing In Photonics Blog
New Optics Marketing Blog OptoIQ, a leading digital media source for news and research in optics, photonics and imaging technologies, announces a new...
Seeking the Optimum High Tech B2B Marketing Mix
How Do Benchmark High Tech Companies Allocate their Marketing Budgets? In recent B2B Marketing Mix studies from Forrester, IDC, and others we can see...
B2B Marketing Mix - How Inbound Marketing Fits
Last week in a press release, we announced signing an agreement with HubSpot, Inc., to resell their online marketing software platform and provide...
Sales Pipeline - What's behind the B2B deal size decline?
Sales Pipeline Under Pressure? In a recent MarketingSherpa research article, we learn that the average deal size for B2B companies declined in 2011...