Recent posts by John Veckerelli
1 min read
Social Media's role in B2B Marketing
How are B2B companies using social media?
Wondering what the “cool kids” are doing? Wondering how social media really relates to your business? You’re not alone. The promise of social media is real, but distinctly different for B2B companies.
Topics: Marketing Mix Social Media
Partnership with D.C.-based firm to boost PLS Inc.
By Mary Stone, Rochester Business Journal
May 27, 2011 (Rochester, NY)
Topics: Company News
1 min read
B2B Marketing Tactics in the Economic Downturn
Marketing Tactics in the Economic Downturn
Sometimes our biggest threats are our greatest opportunities. Those who embrace change can grow innovate, streamline and expand markets. As companies look to cut costs and optimize marketing spend, it pays to look at others’ plans for the new year:
Topics: Business Insights Marketing Strategy Marketing Metrics SEO
1 min read
Bright Ideas for Brand Building in a Tough Economy
Winning in a Tough Economy
In our B2B marketing and communications work with optics, advanced manufacturers, and other high technology industries, many were spared the severe downside pressure of the economy. We find that a balanced integrated marketing strategy that supports a diversity of industries and customers helps manage the downside risks of being too concentrated in a single customer or industry.
Topics: Marketing Strategy
Watch for us at: IRgA 2010
Michele Gleber and John Veckerelli will attend IRgA 2010 in Palm Springs to present a seminar, Blueprint for Change. For reprographers and commercial printers faced with declining revenues and increasing commoditization, this seminar helps leaders to:
Watch for us at: Photonics West 2010
January 27-29, 2010 (San Francisco, CA)
