10 Tips for Connecting with Customers — Medical Device Product Launch Series
The medical technology market remains robust with continued growth- with the resurgence of pandemic deferred procedures, as well as continued demand...
Medical Device
PR Tips for Medical Device Product Launch
This is a new, trust-based economy. As advertising effectiveness decreases, the value of articles and other quality content increases. Fresh and...
Medical Device Product Launch: 4 Critical Planning Steps
Four top challenges faced by a new medical device product launch team include planning, communications, implementation, and follow-up. To achieve a...
Innovation in Medical Device Manufacturing: AR/VR
As augmented reality and virtual reality tools continue to edge into health care, it’s easy to see the advantages. Color overlays and 3D renderings...
3 Best Practices for Increasing Medical Device Market Penetration
Recent research predicts that R&D expenditure for medical devices will grow to $29.8 billion by 2022, but top line growth is slowing. And while this...
Trends in the Medical Device Market: Accelerating Product Launch, Managing Risk
As we do each year, Launch Team has paired up with Novatek to take a close look at the current trends, changes and technologies that are impacting...
How to Sell to Medical Device Companies
Opportunities and Challenges For optics and other component manufacturers, medical devices represent a strong opportunity—especially for those who...
Marketing a Medical Device 101
With rising trends in the medical device market such as 3D imaging and telemedicine, the consumer need for information is higher than ever. This...