Medtech Conference Season — Differentiating Through Usability
Michele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to...
Medical Device (3)
Trends and Challenges in Medical Device Marketing and Sales
Michele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to...
Medical Device Product Launch: How to Reach Today's Customer [VIDEO]
The medical device industry has changed, and so have its customers. Slowing economic growth and shifting buying habits have made many device...
MedTech Takeaways: Changing Needs of Today’s Medical Device Customers
The MedTech Association’s Annual Meeting in Albany this week brought forth interesting insight as to how medical device companies can grow business...