The pandemic forced most organizations to adapt and add additional sales, marketing, and service tactics to meet the needs of a remote world. Coming out of the pandemic, we are operating in a hybrid environment where employees and customers expect “all of the above”—all the digital, remote, and in-person options available in highly personalized combinations. The customer drives these combinations, and it is important to remember that omnichannel is customer-centric, not business-centric.
Recent posts by Sarah Holland
5 min read
Delivering an Exceptional Omnichannel Customer Experience
Topics: Inbound Marketing Marketing Strategy Social Media Marketing and Sales Alignment
2 min read
Getting More From Your People in a Hybrid or Remote Workforce
Employee engagement is important all the time, but we are in a period where its importance has
become paramount. COVID-driven location dispersion, general anxiety, and employee dissatisfaction have made engagement even more challenging. 77% of US employees are currently reporting burnout and 52% of employees intend to look for a new job. In addition, nearly two-thirds of US-based employees that McKinsey surveyed said that COVID-19 has caused them to reflect on their purpose in life. And nearly half said that they are reconsidering the kind of work they do because of the pandemic.
Topics: Internal Communication employee engagement
4 min read
5 Ways to Get Smart With Your Marketing in 2021
According to McKinsey, marketing’s holy grail is digital personalization at scale because “personalization can reduce acquisition costs by as much as 50%, lift revenues by 5-15%, and increase the efficiency of marketing spend by 10-30%.”
Topics: Business Insights Inbound Marketing Marketing Mix Email Marketing Digital Advertising
2 min read
COVID-19: Resources For Small & Medium Sized Businesses
The Coronavirus Aid, Relief, and Economic Security Act (CARES Act), is a $2.2 trillion package to address the coronavirus crisis. There are many programs available to help small and medium sized businesses (SMB) adjust and survive during this time. The U.S. Senate Committee on Small Business and Entrepreneurship has put together a guide to the CARES act, which you can download here. Some of the resources available for small businesses include:
Topics: Strategic Planning
1 min read
Are You Ready for Salesforce Lightning?
Salesforce.com has been talking about Lightning for over a year. It is on the way, and now is the time to start planning for it.