Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
May 26, 2011 (Rochester, NY)
The PLS team will welcome representatives from the City of Rochester, Monroe County, customers and friends on Thursday, May 26 on the Genesee River at Corn Hill Landing. Though the company has changed since it was founded in 1986 by Roger Hopkins and Sheila Hosenfeld, since inception it has helped companies launch new technologies and educate customers.
PLS has assisted in client expansion, acquisition and entry into new markets, resulting in a total of 500 patents over the years and more than 40 jobs this year for their customers.
2011 brings additional growth for PLS and, more importantly, its customers, with a continuingly narrow focus on marketing strategy and execution for optics and technology companies.
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