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Damon Diehl

Recent posts by Damon Diehl

3 min read

5 Tips for Pitching your Product Launch or Start Up to Investors

By Damon Diehl on Thu, Sep 20, 2018

A launch plan that takes a product from concept to commercialization almost always involves acquiring external funding. Pitching your business is a specialized form of B2B brand positioning, as the product is yourself and your ideas. Giving a good pitch is a combination of research, preparation, and presentation.

Topics: Product Launch Strategic Planning
2 min read

Luminate Demo Day: The Latest in Optics and Photonics Development

By Damon Diehl on Fri, Jun 01, 2018


Join us on Demo Day during the Xerox Rochester International Jazz Festival.


Topics: Optics Business Insights Company News
6 min read

Sales and Marketing for Business Growth: Q&A from SPIE Photonics West 2018

By Damon Diehl on Wed, Mar 28, 2018

Though Launch Team has been presenting at Photonics West for the past five years on the topics of sales and marketing, the questions that we are asked are a bit different each year. Many of these questions relate back to the topic of inbound marketing. This concept addresses the tremendous increase in online research that is done by the buyer before they engage with your company on an individual level. In order to be found by or attract leads who are searching for technical information, and to nurture these leads to a point of readiness and beat out the competition for the sale, technical content has become almost essential to success.

Topics: Inbound Marketing Content Development
2 min read

Inspiring Innovation: Lessons from Light and Sound Interactive

By Damon Diehl on Fri, Sep 29, 2017

Earlier this month I attended the Light and Sound Interactive (LSI) conference and expo, co-sponsored by Rochester Institute of Technology (RIT) and the University of Rochester. The conference highlighted light and sound-based technologies and their applications in emerging fields such as virtual and augmented reality, gaming, cinema, and music.

Topics: Business Insights Company News
1 min read

Commercial Autonomous Aircraft Market: Three Lessons on Customer Research

By Damon Diehl on Tue, Apr 25, 2017

In our last post, we discussed the growing interest in commercial applications for compact unmanned aircraft, or drones. Imaging, in particular, presents a real opportunity for optics and photonics component manufacturers. This emerging UAV market provides important lessons on the criticality of understanding and anticipating the needs of your target customers. Here are three things to remember:

Topics: Business Insights Positioning Market Research
4 min read

Technical Content Development: Better Presentations, Part 2

By Damon Diehl on Thu, Mar 26, 2015

Personal Preparation

High tech companies must be adept at preparing and presenting scientific talks. Beyond conveying technical content, these presentations must engender confidence within your customers, partners, and investors. In our previous post we shared six methods for preparing the content of a good scientific presentation. In this article we will share five things you can do to prepare yourself.

Topics: Business Insights Content Development
3 min read

Technical Content Development: Better Presentations, Part 1

By Damon Diehl on Tue, Mar 10, 2015

Building Better Technical Talks

presentationScientific presentations are an important but sometimes difficult part of a high tech company's technical content marketing strategy. A bad presentation can not only leave your audience confused but also reflect badly on your company. It doesn’t have to be that way, though.

Topics: Content Development