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Mandy Bly

Recent posts by Mandy Bly

4 min read

Using your HubSpot Dashboard to Make Smarter, Data-Driven Marketing Decisions

By Mandy Bly on Fri, Aug 11, 2017

I like to start each day by opening up the HubSpot marketing dashboards for each of my client accounts. I take a look at the numbers, the most honest assessment of how an account’s inbound marketing activities are performing.

Topics: Inbound Marketing Marketing Metrics HubSpot
6 min read

Beer & Blog: Reinventing & Differentiating through M&A, with Ben Burton

By Mandy Bly on Tue, May 23, 2017

Ben Burton, president and CEO of iuvo BioScience, talks with us about his five-year strategic plan, targeting aggressive growth both organically and through mergers and acquisitions. The acquisition of Moog’s laboratory services business and recent divestiture of iuvo’s sterilization facility, LINK, in Erie, PA, will allow the company to focus on investing in expanding testing services.

Ben spent more than eight years at Bausch + Lomb as vice president of quality for its pharmaceutical business. We had the pleasure of tapping into his thought process on acquisition strategy—considering both cultural and branding implications.

Topics: Change and Innovation Strategic Planning Beer & Blog (interviews)
4 min read

5 Tips to Improve Your Trade Show ROI

By Mandy Bly on Fri, Mar 03, 2017

Occasionally we hear companies say that attending or exhibiting at trade shows brought them little ROI. The first question we ask is, “How many appointments with prospects did you have set up beforehand?” Frequently the answer is none. Hoping that prospects with a need will drop by your booth during the show, whether or not they are familiar with your company beforehand, is simply not enough.

Topics: Trade Show Strategy Sales
4 min read

Marketing a Medical Device 101

By Mandy Bly on Wed, Dec 07, 2016


With rising trends in the medical device market such as 3D imaging and telemedicine, the consumer need for information is higher than ever. This article explains the basics of medical device classification and how to make sure your marketing adheres to FDA regulation.

Topics: Business Insights Medical Device
2 min read

Product Launch Planning with the Marketing Roadmap

By Mandy Bly on Wed, Nov 09, 2016

Over the past several months, we’ve done some research into what companies identify as their biggest challenge when planning marketing activities for a product launch. Though a well-established marketing plan is a large part of the groundwork for a successful product launch, we’ve found that many companies simply don’t have one. Our resources can help.

4 min read

Beer & Blog: Achieving Exceptional Industrial Product Photography, with Randy Tagg

By Mandy Bly on Tue, Sep 20, 2016


High quality product photos are an important asset to your business. Randy Tagg, owner of Tagg Photography, recently gave us a snapshot into his life as a photographer. Randy has 35+ years experience with advertising and industrial photography in a variety of markets. From classy wine glasses to sleek optical lenses, Randy has an eye for elegance among challenging subjects. Launch Team Account Manager Sarah Campagna, a wedding photographer herself, discussed with Randy the artistic and technical experience of capturing images in high tech industries.

Topics: Business Insights Branding and Identity Beer & Blog (interviews)
3 min read

Why Brand Development is Necessary for Product Launch

By Mandy Bly on Tue, Jul 26, 2016

Launching a company or product is an exciting endeavor. You’ve developed a solution to an unfulfilled consumer need, and you’re ready to share it with the world. But the extensive planning process, from content development to sales training to PR, means your launch team has a lot on its plate.

Topics: Product Launch Positioning Branding and Identity
1 min read

NYS Grant Opportunities to Stimulate Profitable Growth in High Tech

By Mandy Bly on Tue, Jul 19, 2016

Achieve Your Business and Sales Goals

Do you want to expand your marketing outreach? Are you looking to attract more potential customers and improve sales? While the answer may be an obvious yes, cost can often limit these aspirations. However, new grant funding opportunities may soon help high tech and advanced manufacturing companies achieve their growth goals.

Topics: Optics Business Insights
5 min read

Brand Management — Why Your Company Should Be Monitoring Social Media

By Mandy Bly on Tue, Apr 19, 2016

The Need for Brand Monitoring

We’re all familiar with the saying “any publicity is good publicity.” People are talking about your company, which gives you an edge, right? Unfortunately, this is a bad public relations myth. Negative statements online can harm your brand’s reputation and image.

Topics: Social Media Client Relations Branding and Identity