Keyword Optimization Conundrum - The Impact of "Not Provided"

Keyword Optimization Conundrum - The Impact of

The Loss of Organic Search Intel

In two prior posts, one in April on the impact of not provided on marketing metrics and in a February post on Secure Search and Not Provided background information. The February post also includes a short list of actions you can take to adapt to the changing search environment.  

This is a quick update on the percentage of organic traffic for launchsolutions.com that falls into the "Not Provided" category. Not Provided is the byproduct of secure search, which has become the default settings for latest versions of Chrome, Firefox, and Safari browsers. Not Provided is the category name Google has assigned in Google Analytics to organic secure search, in which keyword search terms are removed.

As of the end of May 2013, 59% of launchsolutions.com organic traffic fell into the Not Provided category, even with April.

marketing metrics - impact of not provided

 

Launch Team offers new AI and GEO Assessment

Launch Team offers new AI and GEO Assessment

Get a Competitive Edge with Comprehensive AI & GEO Insights If you are beginning to notice an erosion in organic traffic and leads, it may be time to...

Read More
Applying the 80/20 Strategy in Advanced Manufacturing

Applying the 80/20 Strategy in Advanced Manufacturing

Updated on 6/10/24 The 80/20 rule or Pareto principle, is a long-standing business strategy that a lot of companies are applying right now to...

Read More
6 Apps to Help You Capture Leads at Trade Shows

6 Apps to Help You Capture Leads at Trade Shows

CES, Photonics West, and other industry trade shows are just around the corner. Deciding how you will collect and manage leads is an important part...

Read More