Mergers & Acquisitions: How Marketing Strategies Enable a Smooth Transition
5 Key Challenges in M&A that Marketing Strategies Can Solve Top M&A Lessons: Companies that clearly communicate the purpose of the merger,...
The Loss of Organic Search Intel
In two prior posts, one in April on the impact of not provided on marketing metrics and in a February post on Secure Search and Not Provided background information. The February post also includes a short list of actions you can take to adapt to the changing search environment.
This is a quick update on the percentage of organic traffic for launchsolutions.com that falls into the "Not Provided" category. Not Provided is the byproduct of secure search, which has become the default settings for latest versions of Chrome, Firefox, and Safari browsers. Not Provided is the category name Google has assigned in Google Analytics to organic secure search, in which keyword search terms are removed.
As of the end of May 2013, 59% of launchsolutions.com organic traffic fell into the Not Provided category, even with April.
Why CRM Optimization, AI, and Automation Are Becoming Competitive Advantages for Manufacturers
Technology Doesn't Replace Great People. It Helps Them Scale Their Impact. Manufacturers have always competed on quality, delivery, engineering...
Email Marketing Trends in 2026: What B2B Marketers Need to Know
TL;DR AI is changing how buyers consume email. Subject lines, preview text, and relevance matter more than ever. Email performs best as part...