Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
The Loss of Organic Search Intel
In two prior posts, one in April on the impact of not provided on marketing metrics and in a February post on Secure Search and Not Provided background information. The February post also includes a short list of actions you can take to adapt to the changing search environment.
This is a quick update on the percentage of organic traffic for launchsolutions.com that falls into the "Not Provided" category. Not Provided is the byproduct of secure search, which has become the default settings for latest versions of Chrome, Firefox, and Safari browsers. Not Provided is the category name Google has assigned in Google Analytics to organic secure search, in which keyword search terms are removed.
As of the end of May 2013, 59% of launchsolutions.com organic traffic fell into the Not Provided category, even with April.
2025 Product Launch Trends and Challenges
Why Even Innovation Powerhouses Struggle to Launch Breakthrough Products (and How to Fix It) In recent years, product launches have slowed. Even...
Marketing KPIs & Benchmarks for 2025
We work with B2B leaders every day who have extensive marketing data, but don't know what to make of it. It's hard to know you're on track to meet...