Photonics West Prep: A Conversation with SPIE's Jeff Nichols
The goal of Photonics West isn't simply to showcase products. It's to bring people together, start conversations, and build relationships that lead...
The Loss of Organic Search Intel
In two prior posts, one in April on the impact of not provided on marketing metrics and in a February post on Secure Search and Not Provided background information. The February post also includes a short list of actions you can take to adapt to the changing search environment.
This is a quick update on the percentage of organic traffic for launchsolutions.com that falls into the "Not Provided" category. Not Provided is the byproduct of secure search, which has become the default settings for latest versions of Chrome, Firefox, and Safari browsers. Not Provided is the category name Google has assigned in Google Analytics to organic secure search, in which keyword search terms are removed.
As of the end of May 2013, 59% of launchsolutions.com organic traffic fell into the Not Provided category, even with April.
Marketing Budget Planning for 2027
As organizations plan for 2027, the question isn't whether to invest in marketing. It's where those investments will make the greatest impact. ...
