Navigating Competitive Landscapes in 2025
In today’s volatile market, understanding your competitive landscape isn’t just a strategic advantage—it’s a survival skill. Whether you're facing...
The Loss of Organic Search Intel
In two prior posts, one in April on the impact of not provided on marketing metrics and in a February post on Secure Search and Not Provided background information. The February post also includes a short list of actions you can take to adapt to the changing search environment.
This is a quick update on the percentage of organic traffic for launchsolutions.com that falls into the "Not Provided" category. Not Provided is the byproduct of secure search, which has become the default settings for latest versions of Chrome, Firefox, and Safari browsers. Not Provided is the category name Google has assigned in Google Analytics to organic secure search, in which keyword search terms are removed.
As of the end of May 2013, 59% of launchsolutions.com organic traffic fell into the Not Provided category, even with April.
Tariffs and Other Troubles: How to Craft a Response Strategy for Tough News
Editor's note: This article was originally published in 2019. This is a good reminder that everything changes, and nothing changes. There are...
Get Ahead with Grant Opportunities for Optics & Photonics
Ways to Stretch Marketing Budgets with Grant Funding In a time of economic uncertainty, you need marketing more than ever to hit your goals, but like...