Fractional Marketing for Metrology Company

How outsourced marketing reduced costs, accelerated product launches, and increased qualified leads by 400%

When an optical metrology company lost its internal marketing leadership, it turned to Launch Team’s fractional marketing retainer to stabilize execution, improve ROI, and accelerate growth. By integrating strategy, technical content, CRM automation, and sales enablement, Launch Team helped the company cut wasted spend, align teams, and drive a 400% increase in qualified leads.
INDUSTRY

Technology (Metrology)

CHALLENGE

Lost internal marketing leadership; inefficient spend; slow time‑to‑market

SOLUTION

Fractional marketing retainer + integrated strategy

KEY TACTICS

HubSpot CRM, inbound content, Google Ads optimization, sales enablement

 RESULTS
  • 400% increase in qualified leads
  • 66% reduction in wasted ad spend
  • Improved sales alignment and launch readiness

   THE CHALLENGE   

After losing its internal marketing manager, an optical metrology company serving medical device and ophthalmic manufacturers needed to maintain momentum without adding full‑time headcount. The company engaged Launch Team on a fractional marketing retainer to stabilize execution and support growth.

With a $5M annual revenue base and an expanding product portfolio, the business relied on technical content, Google Ads, and tradeshows, but lacked integration, visibility, and measurable ROI. Marketing inefficiencies slowed time‑to‑market and limited sales effectiveness.

   THE GOAL   

Increase high‑quality inbound leads, improve ROI from marketing spend, and build a scalable sales and marketing system that could support growth through leadership transitions.

Stakeholders

The CEO, VP of Sales, and engineering team were deeply involved, but alignment across sales, engineering, and marketing was inconsistent. The company also faced an added challenge: the planned retirement of a long‑tenured VP of Sales, creating urgency to document processes, strengthen systems, and reduce reliance on institutional knowledge. Competing across multiple markets, the company lacked a clear, differentiated value proposition to consistently win new business.

 400% Increase in Qualified Leads

Within 12 months, the company exceeded sales goals, increased qualified leads by 400% year‑over‑year, and built a scalable marketing and sales foundation—successfully navigating leadership transitions and positioning the business for long‑term growth.

  THE SOLUTION   

Launch Team deployed a fractional marketing retainer to audit, reset, and execute a unified marketing strategy for an optical metrology company serving medical device and ophthalmic markets. Acting as an extension of the internal team, we aligned sales, marketing, and engineering around lead quality, visibility, and speed—while reducing costs and accelerating product launches.

Key actions and outcomes:

  • Audited all marketing and sales activities to identify inefficiencies and gaps
  • Cut wasted Google Ads spend by two‑thirds while increasing qualified leads
  • Implemented HubSpot CRM and marketing automation within the existing tech stack
  • Trained sales and service teams to improve lead follow‑up and conversion
  • Built shared sales and marketing dashboards for visibility and alignment
  • Increased technical content creation to drive inbound demand
  • Launched cohesive, market‑based campaigns targeting high‑value prospects
  • Streamlined project management to accelerate product launches
  • Clarified product positioning and established a repeatable launch strategy

I’d rank Launch 5/5. I’ve referred you to other companies multiple times.

— CEO, Optical Metrology Company 

 
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How It Works

The Launch Team marketing retainer provides access to a full, senior‑level marketing team for the cost of a single hire. Strategy, execution, and reporting operate as one connected growth engine, supported by:

  • Weekly strategy and sprint alignment
  • Ongoing performance and lead quality reporting
  • HubSpot CRM and automation integration
  • Dedicated technical writing support aligned with engineering
  • Executive‑ready reporting for leadership and board reviews

Scale your marketing without adding headcount.

See how Launch Team’s fractional marketing retainer helps companies drive qualified leads, improve ROI, and move faster.

Talk to Launch Team