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MTOTW #39: If you're looking to win with inbound marketing, don't forget to engage with international markets.
In the past you might have preferred to focus your marketing and sales efforts regionally, or shied away from international markets due to perceived competition. But if you’re looking to succeed with inbound marketing, you’re going to want to rethink your international sales strategy.
If you’re getting a lot of international leads from your website, identify where you’re competitive and which countries present the best opportunities. Let automated workflows weed out countries that aren’t a good fit, and have a sales follow-up process in place to reach the rest.
Distributor channels can also make sense for high tech companies looking to launch in new markets.
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