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Jordan Gipson

Recent posts by Jordan Gipson

1 min read

AZO Marketing Podcast: Bridging the Marketing Strategy-Execution Gap

By Jordan Gipson on Thu, Dec 14, 2023

“Customer distrust is at an all-time low across sectors. And this isn’t marketing driven, but it is marketing’s problem – it’s a strategic problem.”

Companies have had to find efficiencies everywhere to maintain margins—at the expense of customer experience. These efficiencies have increasingly commoditized marketing—coupled with high turnover and low unemployment, many companies are seeing a strategic gap in go-to-market and project launch. 

Topics: Business Insights Marketing Strategy
3 min read

California Consumer Privacy Act (CCPA): What Your Business Needs

By Jordan Gipson on Tue, Jan 21, 2020

The CCPA was created with the goal of enhancing the privacy rights of California residents. Going into effect on January 2020, the CCPA requires businesses to take several steps to be compliant. The law is comparable to the EU’s General Data Protection Regulation (GDPR) but takes certain measures even further, like having a broader definition of what constitutes private data.

Topics: Business Insights Lead Generation Change and Innovation Client Relations Sales Tech Digital Advertising