Navigating Competitive Landscapes in 2025
In today’s volatile market, understanding your competitive landscape isn’t just a strategic advantage—it’s a survival skill. Whether you're facing...
1 min read
Katie Steelman Thu, Aug 13, 2015
MTOTW #11: Minimize risk with a simple, focused business plan.
Too many businesses operate without a defined business plan, leading to high risk scenarios like opportunistic growth and unbalanced revenue, as well as wasted resources. If you’re struggling to define or implement your strategy, a simple, one-page business plan might help.
Our clients use our one-page plan to articulate their business goals and priorities, both overall and for specific product launches and marketing campaigns. It only takes about 30 minutes to complete, and this information helps us develop winning marketing strategies and tactics that align with achieving these goals. Keeping your plan simple and focused removes many of the common barriers to success.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Have a question or request for a future tip? Let us know.
Use our free 1-page business plan template to define your business strategy and goals.
In today’s volatile market, understanding your competitive landscape isn’t just a strategic advantage—it’s a survival skill. Whether you're facing...
Editor's note: This article was originally published in 2019. This is a good reminder that everything changes, and nothing changes. There are...
Ways to Stretch Marketing Budgets with Grant Funding In a time of economic uncertainty, you need marketing more than ever to hit your goals, but like...