1 min read

Marketing Tip of the Week: Win with a 1-Page Business Plan [Video]

Marketing Tip of the Week: Win with a 1-Page Business Plan [Video]

MTOTW #11: Minimize risk with a simple, focused business plan.

Too many businesses operate without a defined business plan, leading to high risk scenarios like opportunistic growth and unbalanced revenue, as well as wasted resources. If you’re struggling to define or implement your strategy, a simple, one-page business plan might help.

Our clients use our one-page plan to articulate their business goals and priorities, both overall and for specific product launches and marketing campaigns. It only takes about 30 minutes to complete, and this information helps us develop winning marketing strategies and tactics that align with achieving these goals. Keeping your plan simple and focused removes many of the common barriers to success.

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Have a question or request for a future tip? Let us know.


Use our free 1-page business plan template to define your business strategy and goals.

Download 1-Page  Business Plan Template

Navigating Competitive Landscapes in 2025

Navigating Competitive Landscapes in 2025

In today’s volatile market, understanding your competitive landscape isn’t just a strategic advantage—it’s a survival skill. Whether you're facing...

Read More
Tariffs and Other Troubles: How to Craft a Response Strategy for Tough News

Tariffs and Other Troubles: How to Craft a Response Strategy for Tough News

Editor's note: This article was originally published in 2019. This is a good reminder that everything changes, and nothing changes. There are...

Read More
Get Ahead with Grant Opportunities for Optics & Photonics

Get Ahead with Grant Opportunities for Optics & Photonics

Ways to Stretch Marketing Budgets with Grant Funding In a time of economic uncertainty, you need marketing more than ever to hit your goals, but like...

Read More