Leverage your lead
follow-up

The companies that really succeed are those that know how to follow up with and nurture their leads. Engaging prospects in the right way and at the right time can have a tremendous impact on your sales.

Whether you're returning from a trade show or promoting new content downloads, this tip sheet will provide tactics for:

• Timing your follow-up
• Choosing the best follow-up methods
• Communicating clearly with prospects