Celebrating Our 40-year Anniversary with Leadership Promotions

2026 marks Launch Team’s 40^th anniversary, and we’re celebrating decades of helping companies grow, adapt, and thrive. Leading up to this milestone, we’re making three key promotions that expand our strategic marketing capabilities and position us for what’s next in B2B tech marketing.

Launch Team helps companies improve their resilience and flexibility and achieve sustainable growth. To do that well for all our clients, we must hold ourselves to the same standard. Our recent additions to the leadership bench reflect our commitment to adaptability and thoughtful growth — both for Launch Team and our clients who trust us with their brands.

We’re proud to recognize the following leaders and the impact they continue to make:

Aimee Schenck: Director of Client Success

This year also marks Aimee Schenck's 11-year anniversary at Launch Team, each year bringing new challenges and learning opportunities. As Director of Client Success, Aimee helps teams navigate complex challenges with solutions-oriented approaches to ensure every engagement and deliverable aligns with client goals. She blends a client-first mindset with operational excellence as she leads web development initiatives, sales and marketing tech stack consulting, and product launch strategy for companies across industries, including optics, photonics, human and veterinary medical devices.

“Client success has always been about listening closely, acting quickly, and staying flexible as needs evolve,” Aimee said. “I’m excited to continue helping teams align strategy, technology, and execution to achieve meaningful outcomes.”

Aimee partners with global organizations serving niche technical markets, creating alignment with multiple stakeholders and driving quick action with measurable results. Corporate complexity isn’t slowing down, and Aimee’s ability to manage these programs with grace, agility, and strategic focus is a gift to us all.

Madison Jacobs: Creative Director

Madi Jacobs began her career on a small, in-house marketing team, where she gained firsthand experience navigating big expectations with limited resources. Over the past nine years at Launch Team, that foundation has continued to shape her approach, helping teams elevate creativity, refine focus, and grow their capabilities.

“Great brands are built where strategy and creativity meet,” Madi said. “I'm looking forward to helping teams build brands with real intention and develop brand identities that tell the story of who their company is.”

As Creative Director, Madi leads brand development, evaluates the impact of creative work, and brings clarity to complex marketing efforts. As one of the most gifted left-brain/right-brain thinkers we’ve ever met, she is a growth-minded consultant and talented designer, creating brands with longevity and flexibility that scale across campaigns, channels, and global markets.

Preethi Mangadu: Content Manager

In the two years since joining Launch Team, Preethi Mangadu has shown tremendous talent in long-form technical content and content strategy. From creating white papers, editorials, and technical documentation to support new product launches, to directing video content and data visualization for complex technical topics, she brings clarity and structure to even the most complex topics.

“Turning technical ideas into meaningful stories has been incredibly rewarding,” Preethi said. “I’m grateful to have the opportunity to learn about such niche industries, build content strategies to support our clients’ growth, and continue pushing what ‘marketing content’ can be.”

In her new role, Preethi directs, writes, and shapes content across content formats and channels. Her colleagues and clients alike value her ability to quickly grasp complex technologies and translate them into compelling, audience-focused narratives.

These promotions reflect who we currently are at Launch Team, and who we’re becoming as we enter our fifth decade. We’re excited to celebrate 40 years of partnership, innovation, and impact, and even more excited about what we’ll build together with you!

Meet the entire team behind our work. Then let’s get to work.