Operational Excellence Through Strategic Change Management
Driving alignment, engagement, and performance during complex organizational change
INDUSTRY
Technology
CHALLENGE
Global company merging US divisions
GOAL
Engage and retain customers and employees despite change
KEY RESULTS
$1B in revenue
THE CHALLENGE
Achieving OpEx During Large-Scale Organizational Change
A major U.S. division consolidation created uncertainty across employees and customers, including leadership changes, role overlap, and customer disruption—compounded by a slow-to-change culture and pandemic pressures. Leadership needed to drive cost savings and operational efficiency without eroding engagement or performance.
THE GOAL
Align People, Processes, and Messaging
Engage and retain employees and customers during transition while building a foundation for long-term operational excellence through clear communication and cross-team alignment.
Stakeholders
- US leadership teams
- Employees across four US sites
- Global parent organization
- Customers in four distinct markets
THE SOLUTION
Operational Excellence Enabled by Change Management
Launch Team delivered a phased change management strategy that aligned teams across HR, sales, engineering, marketing, and IT—turning global strategy into coordinated execution. By focusing on alignment, rollout, and measurement, the organization improved efficiency, adoption, and performance at scale.
Understanding & Alignment
- Employee and customer interviews
- Persona development by segment
- Positioning and messaging workshops
Measurement & Optimization
- KPIs and dashboards for engagement and adoption
- CRM consolidation to standardiaze tools and processes
- Centralized employee intranet for clarity and access
Transition & Execution
- Coordinated rollout with audience-specific communications
- Brand and messaging transitions to ensure customer retention
- Internal and external communications across digital and on-site channels
Tracking toward $1B in revenue
THE RESULTS
Operational Excellence That Drives Growth
- Employees and customers remained engaged during a period of significant change
- Teams aligned around standardized tools, processes, and reporting
- Improved productivity and cost savings through CRM and process consolidation
- Consistent performance exceeding revenue and margin targets, enabling future expansion
What Our Clients Say
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