6 Predictions for B2B Tech Marketing for 2025
If you felt like you were working harder than ever for the same results last year, you’re not alone. Marketers were...
Industry: Energy
improvement in GlassDoor employer rating
increase in Employee NPS score and is significantly above benchmark
increase in the utilization of training and upskilling resources
Tools, messages, and channels for the internal team to easily replicate through the next phase of the transformation
Change Fatigue: The IT department faced a lot of change due to multiple concurrent projects, such as data management, transitioning to a new ERP system, using Artificial Intelligence, bringing renewables into the grid and billing system, and setting up mobile routing. There was an underlying fear of potential layoffs and some employees were resistant to the changes.
Build Credibility and Cooperation: Shift the focus of internal messaging from projects to vision, transitioning from general updates to actionable and audience-specific communication strategies in order to enhance credibility and foster cooperation.
A new Chief Information Officer, Vice President of Human Resources, executive team and board of trustees, external IT specialists and suppliers, and accounting and field operations business groups.
Improve internal communications within the team and set them up for success in the next phase of digital transformation.
Identify and Bridge the Gaps
If you felt like you were working harder than ever for the same results last year, you’re not alone. Marketers were...
With the rise of SaaS platforms, many industries have...