The Role of Trade Shows in 2022

For industrial and manufacturing companies, most are working in a hybrid environment today and face a real unknown when planning for in-person events in late 2021 and 2022. Your company may be anxious to return to “normal,” but are your customers?

In this eBook, we take a look at survey results collected across the photonics and industrial industries, our takeaways, and how to refine your trade show strategy going forward. 

Our eBook can help you with:

  • Planning for hybrid events

  • Shifting your goals and understanding where trade shows and live events fit in your sales process

  • Adoption processes in communications and digital tools

Trade Show 2022 eBook

Download the eBook today.