HealthTech

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Increase Employee Adoption & Revenue in First 90 Days

Low enrollment leaving money on the table? The hard truth is, you can't sell your way to revenue growth in B2B. It comes down to everything that happens after you land the sale: stakeholder engagement, and employee education and adoption. Launch Team has a proven track record in launching new programs within complex enterprise environments to help reach employees and compel action. 

With a 40 year track record in B2B, Launch Team brings a unique combination of skills, experience, and methodology when launching new programs: 

  • Sales-to-Implementation Integration: Bridging the gap between sales and customer roll-out
  • Tailored Communication: Driving revenue through employee communications and education based on needs and drivers
  • Navigating Enterprise Customers: Leveraging HR and internal communications for employee adoption
  • Change Management Guidance: Personalizing communications and education with empathy to meet the needs of each audience
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Marketing & Change Management for B2B

From initial assessment and launch support to ongoing partner in enterprise roll-out

How much of your current marketing resources are dedicated to moving the needle on post-sale adoption? We can add flexible support to your existing team  to ensure your latest enterprise win doesn’t fall short.

Solution providers often struggle to inspire action post-sale. It takes more than just great sales & marketing—effective change management is necessary. We understand employees' needs and drivers, ensuring your solution resonates and inspires action.

Omni-channel, multi-stakeholder communications are complex and fast-moving—we can help prioritize and deploy your solutions so you and your customer see the impact and hit your goals.

Recent Wins

While much of our work is confidential, here is a sampling:

  • Product launch and employee education for 3500 customer locations
  • Omnichannel marketing strategy for health insurance company
  • Employee change plan for 250-person department 
  • Internal communications strategy and execution for 8000 employee organization

Personalized medicine services launch

2x revenue in 12 months

B2B Marketing & Program Roll-Out

Product Launch

Seamlessly work through market and product positioning, competitive landscapes, KPIs and metrics,  and enterprise roll-out plans and toolkits.

Internal Communications

Quickly understand how employees get their information and deploy education and drive action in their existing channels and brand.

Buyer Personas & Buyer Journey

Gain audience insights and personalized messaging for multi-stakeholder communications.

Content Marketing

Create and receive educational multimedia content to meet buyers where they're at.

Improving Engagement & Adoption
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