Ross Optical

Solution

We worked with Ross to create a strategy to improve their catalog and OEM sales. We redesigned their website, including optimizing for keywords, in order to attract leads and generate RFQs. As a result, RFQ requests have grown year over year by double digits.

Ross saw an increase in traffic and sales from content marketing strategies, namely the creation of high-quality, original, educational content. 

Seven years later, Launch continues to help them achieve continued growth, month after month, as Ross Optical's marketing team, through the founder's exit and integration into a new parent company. 

Scope of Work:

• Website development
• HubSpot implementation
• Social media (LinkedIn & Twitter)
• Content marketing
• Website design
• Sales strategy and sales coaching
• Marketing strategy
• HR / recruitment
• Tradeshow presence
• PPC / digital ads

Results

Faced with increased competition and declining sales, Launch helped redefine their offering, doubling their customers in the first 18 months.

Since then, they have had consistent growth. Through inbound marketing, email and tradeshows, we’ve turned it around—with double-digit revenue growth year after year for the last 5 years.

Their new website resulted in 96% increased traffic and 378 new leads. We also supported their sale & merger with a strong and compelling launch.