Client: Ross Optical       Industry: Optics  

Doubling the Number of New Customers in 18 Months


 

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378

new leads in 12 months

 

96%

increase in web traffic year over year

 

2x

customer base after 18 months

 

22%

all-time conversion rate on content offer landing pages

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The Challenge

Ross Optical, a top-ranking supplier of catalog and OEM custom optics, noticed a gradual decline in sales from traditional marketing.  They needed help to develop and execute a strategy to attract new customers and showcase their expertise in custom optical componentry. 

 

The Solution

  • Create a strategy to improve their catalog and OEM sales.

  • Redesigned their website, including optimizing for keywords, in order to attract leads and generate RFQs. As a result, RFQ requests have grown year over year by double digits.

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Deliverables:
  • Website development & design
  • HubSpot implementation
  • Social media
  • Content marketing
  • Sales strategy and sales coaching
  • Marketing strategy
  • HR / recruitment
  • Tradeshow presence
  • PPC / digital ads

The Results

Faced with increased competition and declining sales, Launch helped redefine their offering, doubling their customers in the first 18 months.

Since then, they have had consistent growth. Through inbound marketing, email and tradeshows, we’ve turned it around—with double-digit revenue growth year after year for the last 5 years.

Their new website resulted in 96% increased traffic and 378 new leads. We also supported their sale & merger with a strong and compelling launch.

Ross saw an increase in traffic and sales from content marketing strategies, namely the creation of high-quality, original, educational content. 

Seven years later, Launch continues to help them achieve continued growth, month after month, as Ross Optical's marketing team, through the founder's exit and integration into a new parent company. 

 

"Michele and her team came with a strong recommendation. She is well connected and well-respected in our industry. Her marketing expertise impressed us, and in a year and a half we have almost doubled our new customers."
Ed Ross, CEO and Founder
 

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