Client: Leonardo Electronics US       Industry: Defense  

Year-Over-Year Gains Through Long-Term Partnership



8 year

track record of overachieving growth targets



growth in organic web traffic in one month



new leads in the first three months


increase in leads in 2020 over prior year


The Challenge

Leonardo Electronics US, a leading manufacturer of custom high-power laser components and solutions, originally came to Launch Team for a website that would attract and serve right-fit customers. Their goal was to position themselves as application experts and R&D partners in key growth industries. Since that time, Leonardo Electronics US has merged with its sister company and was challenged to tell a new and cohesive story to the market.


The Solution

  • HubSpot CMS, allowing them to begin an inbound marketing strategy
  • Built and redesigned a responsive, mobile-optimized site while maintaining a comprehensive user experience
  • Technical writing team worked with segment leaders to develop cohesive messaging for new and emerging applications
  • Continuous user experience testing to enhance user interaction and engagement

Working closely with their business development team, engineering, and leadership, this marketing relationship has allowed for continued growth and readiness for change through M&A, new market entry, and new capabilities.







  • Market strategy
  • Website redesign
  • Content marketing
  • CRM integration, sales and marketing automation
  • Website optimization & SEO

The Results

Stronger performance in website metrics due to a fundamental shift in strategy — technical content and clear call-to-actions increased the overall traffic and improved the quality of leads.

Hit aggressive growth targets year after year with implementation of CRM that improved sales & marketing processes & automation

110% traffic increase in year 1, and consistent growth in traffic and leads each year after new website

40 new leads a month, on average, through inbound marketing

Establish credibility and add value for prospects and customers, engaging them through quarterly newsletters, editorials and technical papers 

Expanded tradeshow presence established them as a market leader, and became an important part of deepening customer conversations


Explore More of What We Do

From product launches to marketing and sales strategies, we've helped clients in high-tech industries reach their goals and execute for long-term success. 

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