Client: Leonardo Electronics US Industry: Defense
Year-Over-Year Gains Through Long-Term Partnership
8 year
track record of overachieving growth targets
143%
growth in organic web traffic in one month
172
new leads in the first three months
33%
increase in leads in 2020 over prior year
The Challenge
Leonardo Electronics US, a leading manufacturer of custom high-power laser components and solutions, originally came to Launch Team for a website that would attract and serve right-fit customers. Their goal was to position themselves as application experts and R&D partners in key growth industries. Since that time, Leonardo Electronics US has merged with its sister company and was challenged to tell a new and cohesive story to the market.
The Solution
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HubSpot CMS, allowing them to begin an inbound marketing strategy
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Built and redesigned a responsive, mobile-optimized site while maintaining a comprehensive user experience
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Technical writing team worked with segment leaders to develop cohesive messaging for new and emerging applications
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Continuous user experience testing to enhance user interaction and engagement
Working closely with their business development team, engineering, and leadership, this marketing relationship has allowed for continued growth and readiness for change through M&A, new market entry, and new capabilities.
Explore More of What We Do
From product launches to marketing and sales strategies, we've helped clients in high-tech industries reach their goals and execute for long-term success.
