Client: Lake Shore Cryotronics Industry: Advanced Science
Content Marketing Campaigns Built on a Digital Sales and Marketing Foundation
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The Challenge
We've helped Lake Shore Cryotronics, a leader in cryogenic temperature & magnetic solutions, with all aspects of marketing: sales and marketing strategy, marketing automation, content marketing, digital ad campaigns, and more.
Most recently, we've helped them launch a new product in new markets: their F71/F41 teslameter. Lake Shore test and measurement products are well-known in the scientific R&D space, so they came to us to help them reach the commercial and industrial markets.
The Solution
- With a deep understanding of Lake Shore's target markets, we applied an inbound marketing strategy to drive qualified traffic and leads.
- Lake Shore needed clear, concise customer-facing messages that spoke directly to customer challenges instead of focusing solely on the product itself.
- We developed and promoted white papers to help solve customer challenges while generating qualified leads for their sales team.
Explore More of What We Do
From product launches to marketing and sales strategies, we've helped clients in high-tech industries reach their goals and execute for long-term success.
