- Case Study -

Lake Shore Cryotronics

Content Marketing Campaigns Built on a Digital Sales and Marketing Foundation


Lake Shore Cryotronics supports breakthrough science with its precision measurement and control products.  You'll find Lake Shore sensors, instruments, and systems in use in leading labs around the world. 



Over the past six years, we've helped Lake Shore Cryotronics with all aspects of marketing: sales and marketing strategy, marketing automation, content marketing, digital ad campaigns, and more.

Most recently, we've helped them launch a new product: their F71/F41 teslameter. Lake Shore test and measurement products are well-known in the scientific R&D space, so they came to us to help them reach the commercial and industrial markets.





With a deep understanding of Lake Shore's target markets, Launch Team applied an inbound marketing strategy to drive qualified traffic and leads. Lake Shore needed clear, concise customer-facing messages that spoke directly to customer challenges instead of focusing solely on the product itself. To that end, we developed and promoted white papers to help solve customer challenges while generating qualified leads for their sales team.

Scope of Work:

  • Customer interviews
  • Customer personas
  • Key messaging
  • HubSpot and marketing automation implementation
  • Go-to-market planning
  • Content creation (gated content, blog posts,  articles)
  • Ad planning and design
  • Press releases and editorials
  • Social media content and advertising
  • Trade show campaigns and on-site support
  • Sales strategy & CRM training
  • Marketing strategy
  • Email nurture campaigns

Landing page views

Total content downloads

New contacts


After developing and implementing an integrated sales and marketing plan around the needs of the industrial customer, Lake Shore added 364 new contacts to their database (as of May 2020).

Marketing automation improved customer engagement, success rates, and retention, while social media ads and website popups were critical parts of the content marketing plan.

Since the beginning of our long-standing partnership, Lake Shore and Launch Team have successfully transitioned from a print-based ad strategy to a fully integrated digital sales and marketing model. No matter what Lake Shore develops next, they have the foundation in place for success.