Client: Haskel Hydrogen Industry: Hydrogen
Hydrogen Mobility Infrastructure- Product Launch for Greater Consumer Adoption
290%
increase in LinkedIn traffic with Nano announcement
77%
increase in traffic to just the hydrogen pages on the website
The Challenge
Haskel’s Hydrogen Systems Group, based in Sunderland, UK, is dedicated to supporting the growth of global refueling infrastructure for hydrogen mobility. Haskel’s hydrogen refueling solutions for large scale fleets including buses and trucks, though successful, were primarily unknown within the market. The Hydrogen Systems Group was preparing to launch Nano, small scale hydrogen refueling stations that met the cost-effective and flexible needs of small fleet operators. Faced with the challenge of being lesser known in this market than others, along with changing leadership in the division, Haskel needed a more formal and organized launch plan to drive awareness, interest, and leads without the prior audience base.
The Solution
- Working closely with Haskel’s marketing and engineering teams, Launch jumped in to organize and execute a formal product launch.
- Integrated marketing campaigns were deployed to communicate Haskel’s reputation as an industry leader into the hydrogen mobility sector.
- Educational content development and press releases were key to campaign success.
- LinkedIn was a large driver of increased web traffic and follow-up sales activities.
- Web pages and landing pages were used for lead capture and promoted through social media, blogging, and email marketing.
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