Client: Haskel       Industry: Oil & Gas  

Developing an Online Brand Fit for an Industry Leader


 

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189%

growth in web traffic from email marketing programs in the first year

 

535%

growth in organic leads year-over-year

 

31%

all-time landing page conversion rate for content offers

 

15%

average annual growth in web traffic from 2017-2019

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The Challenge

Haskel, a manufacturer of high-pressure liquid and gas transfer and pressurization equipment, wanted to increase its digital presence to reinforce their superior reputation and longtime leadership in the industries they serve. They needed to refine their branding, messaging, and establish a broader digital reach in order to better serve their expansive network of distributors and customers.

 

The Solution

  • Shifted strategy from "product" to "problem",  speaking directly to how their products solved customer challenges.
  • New marketing collateral and inbound marketing campaigns communicated features, benefits, and technical specifications that address real-world problems faced by primary persona. 
  • Ads, content, email marketing, social media promotion, and tradeshows were used to generate qualified leads for their sales team.

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Deliverables:
  • Full CRM implementation
  • Marketing Strategy
  • Social Media 
  • Content Creation 
  • Branding Strategy and Updates
  • Tradeshow Support
  • Product Launch
  • Email Marketing

The Results

Results

Originally brought on to begin an inbound marketing strategy, the Haskel/Launch partnership has helped to exceed revenue targets every year.

We've strengthened their brand and ensured continuity through divestiture and acquisition.

Post-sale support through social media, email and registration program has helped to re-establish their role as the market leader in their system's reliability.

Promoting key distributors through blogs and social media have increased leads globally.  

Launch supported Haskel's new market entry, new product launches—the latest product exceeded annual revenue targets in by the end of Q2.


"I feel lucky to have found Launch. They are responsive, efficient, and truly feel like part of my marketing team. They have helped me grow sales dollars from leads. Last year, we exceeded the prior year by 30 or 40% and we are on the same trajectory this year."
Irma Aguilar, Global Marketing Communications
 

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