- Case Study -


Rapid, strategic new website launch to support global expansion 



With clinics on three continents, Harklinikken is a world leader in hair restoration and scalp disorders. In launching in the US, geographic challenges caused them to embrace a web-based model.


Harklinikken wanted to break into the skeptical, competitive, and highly diverse US market with a different approach, so they sought to build a marketing and service model that would build awareness, engagement, and adoption while upholding their company philosophy of transparency, evidence-based education, and personalization.





Understanding the tight time to market and need to self-fund, Launch Team acted as their marketing department, designed a new website, and applied an inbound marketing strategy, choosing earned and social media to promote the brand. Customer success, case studies, and education on the technology were key. Blogs, ebooks, and social media posts were implemented by our team to drive traffic. Working in phases, we have built an e-commerce and service infrastructure that allows them to scale fast. From a media tour to consulting on e-commerce operations, we function as a true partner to the company's CEO.


Scope of Work:

  • Customer personas
  • Market research
  • HubSpot and marketing automation implementation
  • Go-to-market planning
  • Social media content (LinkedIn, Twitter, Instagram, Pinterest, Facebook)
  • Social media advertising
  • Content creation (blogs, ebooks/downloads, articles)
  • International event planning
  • Website design
  • E-commerce
  • Sales strategy & CRM training
  • Marketing strategy
  • Email marketing
  • Virtual delivery models


Growth in lead volume in four months


Growth in web traffic in four months

New leads from content and inbound marketing


Increase in leads in 2020 over prior year


Having launched in the US marketing, this European medical device company doubled their global revenue in the first year of our work together. 

The client realized 250%  traffic and 300% more leads in first 4 months after we worked through a web-based sales & service model. 

Marketing and sales automation improved customer engagement, success rates and retention, while content marketing showed the highest growth and highest conversion rates. 

A key component of our work together: establishing credibility and trust in an online market filled with false promises had to be managed in order to make the complete marketing strategy work. By developing client profiles, building third-party testimonials, and honing in on the company philosophy, we were able to construct content that conveyed the appropriate message. Through our strategy, we created a two-way dialogue to increase, clients, loyalty, referrals, and awareness. A well-trained customer support system available to guide clients through the hair restoration process was also assembled in order to build trust.

Since partnering with Launch, the client has been able to utilize the foundation we laid to continue building their brand in the U.S. and introduce more products to the market.