A Paid Social Media Strategy Increases Following and Spurs Organic Growth

28,853%

increase in Instagram profile visits, resulting in a 138% increase in engagement

 

5,433%

increase in website social referral from Facebook ads

 

800

new followers across social media within first 2 years

 

383%

increase in website social referral from LinkedIn ads

The Challenge

Stokes Healthcare, a nationally recognized veterinary pharmacy started a new line of business, Epicur Pharma, that had to build and grow a new digital presence, starting with zero followers on all social media accounts. They needed to quickly grow their following and brand recognition to establish market leadership.

 

The Solution

We developed a social media strategy that combined organic and paid social campaigns targeted at increasing brand awareness and growing followers:

• Optimized profiles linked to their nationally recognized sister brand on LinkedIn, Facebook, Instagram, and Twitter
• Fresh creative for each post that reinforced branding
• Monthly social calendars featuring a variety of content–educational blogs, product updates, key messages, and curated articles
• Paid social media aimed at gaining followers and promoting the brand, followed by secondary paid campaigns that promoted specific events and giveaways

 

Deliverables:

• Social Media Strategy
• Paid Social Campaigns

The Results

Epicur social accounts saw a 4x increase in following and helped the organization hit website traffic targets year over year. The strength of paid social campaigns has successfully transferred into organic social media engagement.