Stokes Pharmacy, a nationwide veterinary pharmacy leader, launched the Epicur line of business to meet veterinary staff and patient needs by earning its FDA registration as a 503B outsourcing facility. In the veterinary market, this presented several challenges:
Launch developed a rebrand and relaunch strategy for Stokes’ 503B branch of business that supported their need for brand awareness, differentiation from competitors, and long-term growth.
Our plan focused on quickly establishing a digital presence that shared the organization's core messages, communicated the benefits of 503B manufacturing to the veterinary profession, and housed educational veterinary-focused content.
Website development, content creation, organic and paid social media, email marketing, and tradeshow support were coordinated to announce the rebrand and set Epicur Pharma apart.
Social media was an important tool to attract followers and educate prospects on 503B compounding. Starting at a net-new following on all platforms, the campaign included brand awareness to gain a following through paid social media. After hitting the target following, Epicur used paid social to gain followers and increase reach.
Scope of Work:
Increase in web traffic within the first two years
4X followers within the first two years
Leads via website forms in 18 months