- Case Study -

Epicur Pharma

Launching a Successful New Line of Business with a Marketing Strategy Focused on Audience Education



Epicur Pharma, the new division of Stokes Healthcare and a sister company of Stokes Pharmacy, is a pioneer in animal drug standards. As an FDA-registered 503B manufacturing facility, Epicur offers one of the largest selections of veterinary medications for bulk in-practice dispensing and administration. Epicur fills an important need for veterinarians and their patients, but the company needed support in creating a new category in the market.



Stokes Pharmacy, a nationwide veterinary pharmacy leader, launched the Epicur line of business to meet veterinary staff and patient needs by earning its FDA registration as a 503B outsourcing facility. In the veterinary market, this presented several challenges:

  • Lack of education for veterinarians, practice managers, and the end consumer on pharmaceutical standards
  • Changing regulatory landscape
  • Fear of cannibalizing the existing business, or causing confusion in the market
  • Limited digital presence: moving from regional, phone and in-person sales and service to digital
  • Exhausted, overwhelmed client base challenged to keep up with business as usual, much less explore new opportunities








Launch developed a rebrand and relaunch strategy for Stokes’ 503B branch of business that supported their need for brand awareness, differentiation from competitors, and long-term growth.

Our plan focused on quickly establishing a digital presence that shared the organization's core messages, communicated the benefits of 503B manufacturing to the veterinary profession, and housed educational veterinary-focused content.

Website development, content creation, organic and paid social media, email marketing, and tradeshow support were coordinated to announce the rebrand and set Epicur Pharma apart.

Social media was an important tool to attract followers and educate prospects on 503B compounding. Starting at a net-new following on all platforms, the campaign included brand awareness to gain a following through paid social media. After hitting the target following, Epicur used paid social to gain followers and increase reach.


Scope of Work:

  • Customer Interviews
  • Market Positioning and Brand Rollout (Launch)
  • Brand and Domain Strategy
  • Website Design and Development
  • Marketing Collateral
  • Social Media Strategy (LinkedIn, Facebook, Twitter, Instagram)
  • Content Creation (blogs, downloads, tip sheets)
  • Trade Show Support and Booth Design
  • Email Marketing


Increase in web traffic within the first two years

4X followers within the first two years

Leads via website forms in 18 months


  • Established as a thought leader and trusted provider
  • Nationwide expansion via digital marketing
  • Month-over-month, year-over-year growth in traffic, leads and revenue
  • Consistent and supportive customer journey—friendly and engaging approach to technical and complex topics

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