Client: CUBEX Industry: Veterinarian
Target Persona Focus Through Inbound Marketing and Design
207%
increase in leads in the first 6 months
68%
growth in web traffic in the first 6 months
Highest sales
to date after content-driven approach
The Challenge
CUBEX, a narcotics safety and inventory management solution, was looking to enter the veterinary tech market, but to do so effectively, they needed to undergo a significant shift in how they marketed to their prospects. The veterinary "business" has changed significantly in recent years, with more decision-makers with very different needs and concerns. Drug controls have also created a need for CUBEX offerings, but with a significant educational curve. Launch was tasked with executing a targeted, customer-centric, state-by-state approach that took the weight off their internal team.
The Solution
- Shifted strategy from "product" to "problem", speaking directly to how their products solved customer challenges.
- New marketing collateral and inbound marketing campaigns communicated features, benefits, and technical specifications that address real-world problems faced by primary persona.
- Ads, content, email marketing, social media promotion, and tradeshows were used to generate qualified leads for their sales team.
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From product launches to marketing and sales strategies, we've helped clients in high-tech industries reach their goals and execute for long-term success.
